A whiff of a certain fragrance is powerful enough to transport you to a time and space when you first smelt it with that special someone. And this is exactly what to-be couples in the city are cashing in on for their D-day, the power of exquisite fragrance. Wedding planners in the city say that brides (sometimes the bride’s father too!) and grooms want their wedding to have an scent whose fragrance will cast a spell on their guests, and become a memory for them.
From the rich and the famous, to the mango people, everyone is trying hard to ensure that their wedding smells like no one elses. While tycoon Narayana Murthy’s son, Rohan Murthy used orange blossom for his reception, Archana Easwaran, a media professional who got married recently, opted for exquisite aromas for four of her ceremonies. She says, “The venue aside, we wanted our guests and families to truly remember the event down to the last detail, including the scents and arrangements.” Shreya Dutta, of Krafted Knots, explains exactly why the concept is enticing. “Fragrances are a crucial part of any space. Though they were always a nondescript part of weddings, couples today are very particular about how their ceremonies smell. I have seen a 30 percent increase in the number of couples asking for this, in the last six months.” Shreya recently did an NRI wedding in the city, where the Dutch bride’s father loved the lemongrass fragrance at a certain hotel and wanted the ceremonies to be redolent with its aroma. Kiran Ranga, the managing director of Ripple Fragrances, says that couples choose fragrances that describe their personas.
Depending on the size of the venue, number of people and the fragrance in question, the cost could vary from Rs 2,000 to Rs 15,000. Neha, who got married in February, wanted to use frankincense. “But, since it is not available in India, we had to fly it down. She wanted a fragrance which people would not have had much exposure to. It was used for the reception. I guess the fragrance was a reminder for the couple of a lovely holiday they had, which had cemented their relationship,” reveals Shreya, who planned the nuptials for this couple. Since the main ceremony is all about the aromas of ghee and fire, couples prefer leaving the exotic smells out of the mandap. Wedding planner Vithika Agarwal, of Divyavithika, seems unsure about this trend. “A certain smell might be pleasant for one and overwhelming for another,” she adds.